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SEO Questionnaire

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SEO Questionnaire

NEW CLIENT WEBSITE DESIGN QUESTIONNAIRE
Part I: General Information
Business Name
Main Contact

First Name Last Name
Title
Address

Street Address

Street Address Line 2

City State / Province

Postal / Zip Code Country
Phone Number

Area Code Phone Number
E-mail
Current Website URL (if applicable)
Current Web Hosting Company (if applicable)
What domain registrar do you use? (if applicable)

Part II: Background Information
Please describe your organization in a few sentences.
What website features & functionality do you need?
Please describe in detail the features and functionality you desire for your new website, ie. mobile responsive, HTML5, contact form, applications, membership, forums, email signup, e-commerce, subscription service, etc.
Why do you want to have a new website? What are your priorities?
What frustrates you about your current website?
Describe the desired look and feel by using adjectives and short phrases.
Describe your target audience? What do you want to your site to convey?
What is your project timeline for completion of your new website?
Most websites take anywhere from 2 weeks to 6 months to complete, depending on the size, scope, and complexity of the project.

Part III: Brand Identity
List any important words that you want people to associate with your organization’s image and brand.
What is your tagline?
Do you have a high-resolution logo?

Yes No Not sure
If yes, what format is it in? (Exam: JPEG, EPS, PNG)
Have you considered redesigning your logo?

Yes No
Do you have a style guide or brand standards?

Yes No
Do you have established print materials that you would like to have accessed on your site? If yes, what type (brochure, event materials, etc):
What fonts do you typically use?
Are there any colors that you want incorporated into the website?
Do you have the pantone numbers for the colors you want to use?

Yes No
If you were using a search engine, what words or phrases would you use to find your site?
Which of these words or phrases is most important? Second? Third?
Do you use Google Analytics?

Yes No

Part IV: Design Preferences

Please list the names of three to five other sites that you like. In the comment section, please articulate why the sites are attractive to you.
Website #1 URL
Website # 1 Comments
Website #2 URL
Website # 2 Comments
Website #3 URL
Website # 3 Comments
Website #4 URL
Website # 4 Comments
Website #5 URL
Website # 5 Comments
What types of things do you see on other websites do you hate?

Part V: Content Management
Is your site managed by a content management system (CMS)?

Yes No
If yes, what type of CMS are you using?

Expression Engine WordPress.com Joomla! Squarespace Drupal Plone Wix Weebly WordPress Hosted Drupal Tumblr Not Sure
Do you currently have a blog?

Yes No
If yes, where is it hosted?

Current website WordPress.com Blogger Typepad Squarespace Tumblr LiveJournal Not Sure
Will you allow comments on your blog?

Yes No
Approximately how many static pages do you need? (Example: About, Contact Us, Donate, FAQ, etc.) A ballpark number is fine.
At minimum, we would like to have these types of pages as part of our site. Check all that apply:

Home Staff FAQs About Board of Directors Client List Contact Form Services Testimonials Directions Management Portfolio Donate Page Programs Volunteer News & Events Privacy Policy Terms of Use Disclaimer
Do you currently have content that you want to use?

Yes No
If no, who will be providing the content?
Do you have high resolution photos that you want to incorporate into your website?

Yes No
If no, who will be providing photos?
Who will be updating this website on an ongoing basis? Check all that apply.

Just me Marketing Team Other Staff Intern/Volunteer Office Manager Webmaster Would like to outsource.
How often do you think you will be updating the website?

Once a week or more Monthly Quarterly Less than 4 times a year

Part VI: Website Features
Please check all of the features you would like to incorporate into your website:

Image Gallery Forum RSS Feed Search Function E-Commerce SEO Video Calendar Advertising Analytics Tracking Responsive Design Social Media
Which Social Media tools do you use? Check all that apply.

Facebook Twitter Youtube LinkedIn Yelp Foursquare TripAdvisor Instagram Tumblr Google+ Pinterest Flickr Vine Urbanspoon About.me
What types of social media integration would you like to see?
Please list your social media accounts to be linked to your website, ie. Facebook, Twitter, Google+, Linkedin, Pinterest, YouTube, Instagram, etc.
Are there any other website functions that you need?

Part VI: Technology Information
What operating system does your hosting server supports?
What Database does your hosting server support?
User log-ins required entering any site areas? If so please provide us the login info.
Login ID
Login Password
Will you be hosting on the existing server or new server? If on existing sever, who is going to launch the final website?
If we will, please provide us the FTP information below.− If Client, we will provide the zip file containing complete website. If on new server, who is going to buy the server space?
FTP Login Information
Login ID
Login Password

Part VII: Other Information
Who is the decision maker for this project?
What is the typical turnaround time for making decisions?
Do you have a designated IT person that we need to coordinate with?

Yes No
What other staff will be involved? What are their roles?
What is your preferred deadline for completing the site?
Anything else we can help you with?
Good work! You're finished! Just press the submit button below and we'll be on our way. You'll hear back from us shortly.
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