Currently, over 1.13 billion websites on the internet are functioning across over 271 million unique domains. That’s a practically infinite number of pages competing for a limited amount of clicks, views, and traffic.
If you are acquiring a decent share of them, you are on the correct path. However, driving visitors to your site is inadequate, especially if you have any business. You need to efficiently convert the visitors into clients or at least into leads.
One of the finest approaches is executing the CRO (conversion rate optimization) strategy. A very small number of websites can successfully mix SEO and CRO to build an awesome website that offers an excellent user experience and ranks higher on Google.
The secret is using SEO strategies created by an SEO marketing company in Dubai to make your website searchable and increase your conversion rate. But how to take advantage of SEO to enhance your conversions? This is what we will talk about in today’s guide.
How To Boost Conversion Rates With SEO?
Here are the eight best ways to take your conversion rates to the highest level with SEO.
Concentrate On User Experience
You should concentrate on user experience by guaranteeing visitors have an easier time navigating through the pages of your site. This comprises having easy-to-discover contact details, clean buttons, CTAs, and labels.
You can use a heat map tool to receive feedback on which parts of your site are attracting users’ attention.
Explainer videos play a significant role in enhancing conversion rates. These videos offer you a chance to communicate your value proposition. They can also aid in boosting page engagement and time spent on the website.
The attention span of visitors is short. The median duration of a watched video is nearly 2.7 minutes. Therefore, your hosting should be faster to support the videos, and your content must be fascinating to gain visitors’ attention in the shortest period.
Follow these guidelines to get great outcomes with video SEO optimization:
- Begin with the correct keywords.
- Upload videos to your domain and generate a sitemap with essential information like category and title to allow search engines to capture the data.
- Track to see SEO results.
- Incorporate prompts to interact with the site users.
Increase Page Load Time
As per Google, a site’s bounce rate drops by 32 percent if it loads in between one to three seconds. Your website is identical to a vehicle—people will leave it and discover something faster if it does not start immediately.
Several factors influence how customers see your brand. One of those factors is page speed. If your website loads extremely slowly, you can make an unprofessional impression on your prospective consumers, which will turn them off. You can hire an SEO agency in Dubai to increase your site’s loading speed.
Use Dynamic Content
You can increase profit and personalize your consumer experience by tailoring the site to your visitor requirements. Dynamic content reacts based on signals like visitor data (such as location), in-session actions, etc.
Whenever users visit a page with these smart features, the site can provide pertinent information about products or services tailored solely for them. It assists you in using SEO organically to improve the user experience and make your visitors feel welcome.
Use Long-Tail Keywords
People look for particular things and normally write a few words. You should use long-tail keywords to provide users with what they are seeking and increase your rankings simultaneously.
You should use free or paid keyword research tools to discover long-tail keywords. Using long-tail keywords will aid you in increasing brand loyalty and thus can boost conversion rates. You can also hire an SEO marketing company in Dubai to help you find long-tail phrases.
Combine CRO And A/B Testing
Another best method to increase conversion rates is combining A/B testing and CRO. It means that you are optimizing your website’s all parts to get more conversions. An incredible approach would be using website heat map tools, which let you run tests on your site.
Then, you can use an analytics tool such as Google Analytics to measure the test’s results and see which elements are enhancing conversions.
Add Social Proof
You should add social proof such as reviews, testimonials, or any social media following. For instance, if your company has a Facebook page with thousands of followers who are engaging with you on Facebook (commenting and liking your posts regularly), then it is expected they will want to follow you on other networks, too.
Adding those elements to your site will demonstrate that they are making a wise decision by converting to your site, which will skyrocket conversions.
Fix Broken Links
When users are reading your content, they must have easier access to other pages on your site. Many individuals will click on internal links to learn more or seek more information about a specific topic.
It means you need to guarantee all those pages are working and there are no broken links. You can use an SEO tool such as Moz or Ahrefs to rapidly identify your website’s broken links. Then, you can fix those links and boost conversions.
It is possible to enhance conversion rates with SEO services in Dubai, but it demands time and exertion. Using the tactics above, you can create a site that converts, is aesthetically pleasing, and is more accessible to your visitors.
If you are looking for an SEO marketing company in Dubai that can create a holistic CRO and SEO plan, you can contact Digital Hub Sol. Our expert team can provide a strategy to help you stay ahead of your competition, increase conversions, and grow your business.