If you run a vehicle repair shop or car dealership, you are well aware of how competitive the automobile industry is.
Therefore, your marketing for car dealers has to be extremely powerful for you to beat your competitors, obtain more customers, and as a result, make profits.
When it comes to car dealers marketing, social media is one of the platforms you can’t afford to overlook.
Millions of folks, including automobile buyers, visit social media sites such as Facebook, Twitter, Pinterest, and Instagram daily.
That’s why putting your dealership appropriately in these sites can go a long way in acquiring great quality leads.
In today’s post, we will share four automotive social media marketing strategies that have a remarkable potential to drive results.
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Concentrate More On Video Content
Nowadays, most individuals prefer videos over text content. For example, half a billion people view videos daily on Facebook. 82% of Twitter users love to watch video content.
YouTube videos procure 5 billion views every day on average. Moreover, Snapchat gets 10 billion views on video content daily.
Thereby, suppose you truly aspire to make an effect on social media. In that case, you have to begin contemplating how you can produce fascinating and useful video content to grab the attention of more people.
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Target Your Customers On Facebook
Facebook is a critical marketing platform for automotive businesses because more than 84% of your customers are on Facebook.
As a car dealer, you can place advertisements to reach people who have shown an interest in buying a vehicle.
Facebook permits you to narrow down the audience based on automobile models and makes, closeness to the dealership, and identical factors, to concentrate on higher potential consumers.
Unified’s research demonstrates that Facebook advertising for car dealerships has 2 times higher CTRs than average advertisements.
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Take Advantage Of Twitter To Boost Sales
According to Market Shares research, Twitter drove $716 million in vehicle sales in 2013. Twitter is still very popular among car purchasers.
Recent research by Canvs discovered that more than 327,000 vehicle-related tweets are sent out regularly, and 75% of these tweets are exclusively related to automobile shopping or owning.
You can pick up these signals using keyword targeting. You can send direct messages and ads to those people who have shown interest in buying cars.
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Market On Various Social Media Networks
A lot of people utilize many Social Media Marketing Agencies in Toronto. Consequently, if your car and truck dealership is already well-established on one platform, you should create accounts on other platforms and promote them utilizing your most popular social media profile.
For example, suppose your business is already popular on Facebook, and you wish to introduce a new YouTube channel. In that case, you can use your FB account to create awareness about your new channel.
Digital word of mouth will be advantageous if you are doing great on Facebook.
Conclusion
Social media has an important role in automotive marketing that can’t be overlooked.
People spend a considerable time on social media nowadays, so there are greater possibilities that you could meet your next customer there if you establish a strong presence on social media.
If you need a powerful strategy for social media for car dealers, you can contact Digital Hub Sol.