Your automobile repair shop or car and truck dealership may already have a Google my business listing, but is that adequate to get the business you desire?
In today’s competitive automobile market, you must show up in the top search results so prospective purchasers can discover you.
But how can you make your business outshine your competitors? Rely on search engine optimization.
Automotive SEO is a procedure of increasing the number of visitors to an online listing or site by guaranteeing that it shows up in the top results.
By optimizing your content for Google, you can increase the number of users who can discover you in digital search, manifesting in more sales and leads.
Like other businesses, your tire shop or dealership specifically requires SEO for automotive.
In this guide, we will uncover 3 SEO tactics that can actually work for your automotive business.
SEO Tactics For Automotive Dealers That Actually Work
Your Site Matters The Most
You only acquire one chance to make an initial impression, and your site is the only initial impression that more than 90% of your potential customers will get—so make it a great one!
With the ease of buying digitally and every business’s reach outside of their DMA, your site needs to rank higher to outshine your competitors more than ever.
You need a purposefully designed website. Also, you need to maintain it in such a manner that you can rank higher in search results.
Here are some quick guidelines:
Add social sharing buttons and a search bar.
Aim for a minimum of 500-600 words on your homepage.
Make sure to add your contact number and address on your web pages. Also, include the cities you serve.
Your pages must have title tags, Meta descriptions, heading 1, and image alt text.
Integrate Video SEO
Google is the world’s largest search engine, but do you know that YouTube is the second most popular search engine (which is owned by Google)?
That’s why you need to guarantee that your automotive SEO case studies videos are optimized to show up in search results.
Studies have revealed that people are much more likely to watch a video than read a blog post.
By optimizing your videos, you can significantly boost your odds of being seen by your target audience.
Moreover, users are more likely to share videos on social media, meaning they have the potential to reach a broader audience.
Here are a few instructions to improve your video SEO:
Your auto SEO agency videos should be keyword-rich. Only utilize relevant keywords in your title and description to aid your videos in ranking better in search results.
Keep your videos short because people don’t like to watch lengthy videos.
Back-End Optimization
Google considers page speed, dead links, user experience, and many other things.
Tweaking your site for these elements can set you apart from your opponents.
Remember, many startup businesses are not using automotive SEO services yet so you can be in an advanced position with a few trivial modifications.
Bottom line
Automotive SEO is a key ingredient in every effective marketing campaign.
These three automotive SEO marketing tactics can assist you in dominating your industry. If you are hunting for a reliable automotive SEO company, you can count on Digital Hub sol.