Every website commences with an attention-grabbing design, and a great automotive dealership website design is essential for numerous reasons.
Your automotive website design is what is going to grab the attention of your consumers.
In addition to having an eye-catching site, you also have to ponder about your site user experience because once you grab your consumers’ attention with your site design, user experience is what will keep them on your dealership site.
According to a car shopping stats report of V12, car purchasers spend 59% of their buying time online researching before purchasing the car.
The report also states that the top actions done by buyers are mostly concentrated on discovering vehicles, comparing models, and finding dealers. Hundreds of dealership sites have identical website design with identical layout, offers, and images.
To stand out, you must modify your auto dealership web design to make your customers’ buying experience easier and more enjoyable.
Guarantee Your Site Is Easier To Navigate
Your site’s navigation is one of the essential aspects of how users interact with your site and business digitally.
To improve your site’s UX, you should look closely at its navigation. Is your website’s menu intuitive and easier to navigate?
Is it optimized for all visitors? Can users easily discover what they are seeking within the menu, irrespective of where they are in the buying procedure?
No matter how you arrange links within the main navigation, keep all potential purchasers in mind.
Depending on your target consumers, a great start for a car and truck dealership navigation is: shop, sell, specials, finance, service and repairs, resources, and contact us.
You can improve your site’s user experience by following these tips:
- Reduce menu clutter
- Add a search bar and use dropdowns to make a navigation funnel
- Guarantee menu items are easier to read on smartphones
- Make navigation titles clear and brief
Ensure A Smooth Mobile Experience
Nowadays, 60% of automobile purchasers utilize smartphones to access car dealerships.
Thereby it is more necessary than ever that your website is mobile-friendly.
This does not mean that your site has to seem great on smartphones: it also has to work as flawlessly on a smartphone screen as on a desktop.
When you build car dealer website, mobile navigation is a big aspect that converts visitors into buyers.
If the menu is hard to navigate on a smartphone, buyers may become annoyed and leave for another site.
To optimize your site for cellphones, you should guarantee faster loading times, remove popups, condense menus, offer filters, and make call-to-actions visible.
Avoid Cluttering Your Pages
Professional car dealer website providers should be clean and simple.
When you clutter it with excessive images, content, or inventory, you end up pushing buyers away and causing your site to load slower.
Visitors need an easy-to-use site that does not have too many distractions.
When a site is cluttered, people get irritated and leave the site instantly.
Separate your content into diverse pages and sections. Also, don’t stuff the pages with needless images or information.
So, these are the three effective tips for optimizing your automotive website. If you are looking for trustworthy and affordable automotive website development providers, Digital Hub Sol is the right choice for you.